Visual System

Color palette

Warm tones remained central to the identity.

• Terracotta reflects warmth, earth and inner fire

• Sand tones support low-contrast layouts, reinforcing introspection and calm

The reduced contrast helps maintain a slow, reflective reading rhythm across the landing page.

Storytelling Through Imagery

Storytelling was integrated directly into the landing through AI-generated imagery, which played a central role in the project.

AI was used not as a shortcut, but as a creative tool to ensure visual consistency, narrative cohesion and aesthetic control, without being limited by free royalty image libraries or stock-like visuals.

This approach allowed the creation of a coherent cinematic universe across all visuals, maintaining narrative continuity across sections of the landing.

The visual narrative explores:

• Walking through nature

• Connection with natural elements

• Details of hands, textures and movement

• Wind and water as carriers of emotion

• Sunset light as a symbol of reflection and transition

People are never shown looking at the camera, avoiding a stock-like feeling and preserving intimacy. Each image functions as a cinematic still, supporting the storytelling rather than illustrating it literally.