Concept & Creative Direction

The concept of La Cerimonia is built around the idea of crossing cycles.
A liminal moment between what is closing and what is yet to begin.

Magic is expressed through light interacting with darkness, creating depth and presence rather than decoration.
A deep blue background sets the stage, allowing light to become the central expressive element.

Symbolism: The Feather

Feathers carry strong symbolic weight in shamanic traditions.
They are often associated with connection between realms, communication with the invisible, and the ability to move between worlds with lightness and awareness.

Rather than using feathers in a literal or folkloric way, they were reinterpreted visually to remain contemporary and refined.

Multiple feathers, each different, overlap within the composition.
They represent the individuality of each participant present at the ceremony.
Their organised, symmetrical arrangement reflects alignment, collective presence and celebration — a visual metaphor for individuality held within shared ritual space.

The result is symbolic without becoming performative or theatrical.